Banco do Brasil realiza ação para apoiar Micro e Pequenas Empresas

postado em: Uncategorized | 28

Banco se prepara para semana de ofertas e benefícios sobre a importância dos pequenos empreendedores

 

No mês em que se comemora o Dia Nacional da Micro e Pequena Empresa, o Banco do Brasil realiza uma grande ação. Reconhecendo a importância deste segmento, que representa 54% dos empregos com carteira assinada e 27% do PIB brasileiro, o banco se prepara para o lançamento da MPE Week: uma semana de ofertas e benefícios para mobilizar a população sobre a importância dos pequenos empreendedores para as comunidades locais e, assim, ajudá-los a faturar mais.

Para Adriano Ricci, diretor de Micro e Pequenas Empresas do Banco do Brasil, a ação é apenas uma consequência do trabalho que o Banco vem fazendo pelos pequenos negócios no País. “O Banco do Brasil entende a importância das MPEs na economia e tem investindo na especialização do atendimento a este segmento, que representa 98,5% das empresas privadas registradas no Brasil. A MPE Week é mais uma prova de que somos um grande parceiro do micro e pequeno empreendedor”.

A campanha acontecerá em duas fases: uma convocando as empresas a aderirem e se cadastrarem para participar, e outra convidando o público geral a aproveitar as vantagens em uma semana repleta de ofertas, em que todos saem ganhando. Quem compra e quem vende. Segundo Karen Machado, gerente executiva de Marketing e Comunicação, a ideia foi fazer mais do que uma simples propaganda para o segmento. “Usamos o potencial de investimento de mídia e de articulação de parcerias de uma empresa do porte do Banco do Brasil para engajar a população e gerar mais visibilidade – e consequentemente mais vendas – para as micro e pequenas empresa”, disse Karen.

Além de benefícios nos produtos do Banco do Brasil, as MPEs participantes contarão com vantagens de parceiros exclusivos, como bonificação na Google Ads, descontos em produtos e maior visibilidade de suas ofertas, fomentando seus negócios a fim de estabelecer bons preços a serem ofertados ao consumidor final na MPE Week. Para cadastrar uma oferta, o empreendedor deve acessar www.bb.com.br/mpeweek no período de 5 a 28 de outubro. O cadastro é gratuito.

Para o público geral, a MPE Week acontece de 29 de outubro a 4 de novembro. Os consumidores poderão buscar ofertas por região ou por categoria no site e aproveitar uma semana de vantagens para quem vende e para quem compra.

O esforço de mídia da campanha contará com merchandising em TV aberta – inclusive com participação da Ana Maria Braga em seu programa, redes sociais, mídia impressa, mídia exterior, ações com influenciadores digitais nacionais e regionais, tudo para mobilizar.

 

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